Revisit: Marketing Strategy and Data Analytics
Introduction
Robert Palmatier and Hari Sridhar offer an enlarged set of analytics cases, datasets and teaching notes usable in various marketing courses
Marketing Strategy and Data Analytics Cases with Data and Teaching Note
Robert Palmatier and Hari Sridhar are offering additional data analytics cases, datasets and teaching notes that can be used in marketing strategy, marketing analytics/engineering, and marketing management classes. The cases can also be used as a supplement teaching material along with their new textbook: Marketing Strategy: Based on First Principles and Data Analytics.
Go to and download the cases and datasets. Email Hari Sridhar at ssridhar@mays.tamu.edu to get a copy of the teaching notes.
Feel free to use the new cases and data even if you are not interested in using their book.