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Sage Publishers, ISBN: 97893 86062765

Part I The Rural Market

Chapter 1 Introduction to Rural Marketing
Chapter 2 The Rural Market
Chapter 3 The Rural Consumer

Part II: Rural Marketing Strategy

Chapter 4 Rural Marketing Strategy
Chapter 5 Principles of Marketing with rural examples
Chapter 6 Distribution channels for rural areas
Chapter 7 Pricing and Marketing Communication in Rural Markets

Part III: Marketing for Rural Areas

Chapter 8 Agri Business Agr Credit Crop Insurance, Agr Credit Policy
Chapter 9 Marketing of Agricultural Produce
Chapter 10 Role of IT in Rural Marketing
Chapter 11: Management of Sales Force in Rural Marketing
Chapter 12: Future of rural marketing

Table: List of case studies covered in the book

ISBN: 97893 86062765.

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