TOC: Mar Sci
Introduction
Marketing Science, 36(5)
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
–Davide Proserpio and Georgios Zervas [] []
Competitive Mobile Geo Targeting
–Yuxin Chen, Xinxin Li, and Monic Sun [] []
Prominent Attributes Under Limited Attention
–Yi Zhu and Anthony Dukes [] []
Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
–Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, and Anand Acharya [] []
The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
–Dinesh Puranam, Vishal Narayan, and Vrinda Kadiyali [] []
Product Quality in a Distribution Channel with Inventory Risk
–Kinshuk Jerath, Sang-Hyun Kim, and Robert Swinney [] []
Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
–Chenxi Li, Xueming Luo, Cheng Zhang, and Xiaoyi Wang [] []
Pay-as-You-Wish Pricing
–Yuxin Chen, Oded Koenigsberg, and Z. John Zhang [] []
Marketing Budget Allocation Across Countries: The Role of International Business Cycles
–Yuri Peers, Harald J. van Heerde, and Marnik G. Dekimpe [] []