TOC: Mar FAME
Introduction
Marketing For All the Marbles Every day, 2018 Edition
Marketing For All the Marbles Every day: People and events shaping the continuing evolution of marketing practice
Marketing FAME, 2018 edition
Contents
Welcome Students!
Overview of Marketing FAME, rationale for the unique content and format, quotations from students who have read Marketing FAME, and a few suggestions to extract the most value from reading the book.
Day by day planner and content
Daily planner includes ample space to note objectives, reminders, hourly appointments and dead-lines for the day. Content includes 743 stories of influential people and events shaping marketing practice — each organized by a key day of the year associated with the people and events. One or more stories are included for every day of the year.
January 1-31 * February 1-28 * March 1-31
April 1-30 * May 1-31 * June 1-30
July 1-31 * August 1-31 * September 1-30
October 1-31 * November 1-30 * December 1-31
Index
A detailed alphabetized list with more than 11,000 entries – representing 754 individuals, 594 organizations and brands, 423 holidays, events and occasions, 49 U.S.states, 102 countries, and a countless number of topics and concepts found in this year’s edition of Marketing FAME.
ÂÜÀòÉç¹ÙÍøt the author
A brief biographical sketch of the author, Dr. Charles L. Martin, the Full Professor of Marketing in the W. Frank Barton School of Business at Wichita State University in south central Kansas, USA. Contact information is included.
Attention Marketing Educators: The 2018 Edition is here!
Yes, the 432-page 2018 edition of Marketing FAME is here! If you’re ready for a truly unique reading experience for your students, consider the 2018 edition of the annual book series, Marketing For All the Marbles Every day (or Marketing FAME, for short).
Marketing FAME may be used as an ancillary book in a variety of courses across the marketing curriculum. It’s unique in content, unique in organization, and students enjoy reading it! 100% of surveyed students reading Marketing FAME rate it as “informative,” 94% say it’s “interesting” and 89% acknowledge that it’s “valuable.” See more of the students’ ratings and read their evaluative on the book series’ website.
By the way, Marketing FAME is affordable too – retailing for only $29.95 (paperback) and $32.95 (hardback).
Curious? Learn more about the Marketing FAME book series by visiting the series’ support website, , browsing the super-detailed of 11,000 entries, reading dozens of the 743 calendrically-organized featured in the 2018 edition, and experiencing more than 100 to topic-relevant videos, readings and other supporting materials.
If you and your students enjoyed the 2017 edition, you’ll love the 2018 edition too. Ninety-eight percent of the content for 2018 is new: 743 stories representing 754 individuals, 594 organizations and brands, 423 holidays, events and occasions, 49 U.S. states, 102 countries, and an amazing number of topics.
Possible fit for one or more of your marketing courses? Of course there is… request a free complimentary copy through the website’s page or email Charles Martin (author & publisher) directly at Charles.Martin@Wichita.edu