TOC: J Vacation Mar
Introduction
Journal of Vacation Marketing, 23(4)
An interregional extension of destination brand equity: From Hong Kong to Europe
–Seongseop (Sam) Kim, Markus Schuckert, Holly Hyungjeong Im, and Statia Elliot [] []
Activity of older tourists: Understanding their participation in social tourism programs
–Elisa Alén González, Nieves Losada Sánchez, and Trinidad Domínguez Vila [] []
Managing communication and cultural barriers in intercultural service encounters: Strategies from both sides of the counter
–Zsofia Kenesei and Zsofia Stier [] []
Emotions, price and quality expectations in hotel services
–Jorge Pelegrín-Borondo, Mario Arias-Oliva, and Cristina Olarte-Pascual [] []
Investigating non-visitors’ intentions to travel to a long-haul holiday destination
–Constanza Bianchi and Sandra Milberg [] []
Cross-national investigation of shopping satisfaction antecedents
–Tahir Albayrak and Nesli Çömen [] []
Building a place brand from the bottom up: A case study from the United States
–Simon Hudson, David Cárdenas, Fang Meng, and Karen Thal [] []