TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 25(4)
What You Ask Changes What I Pay: Framing Effects in Pay What You Want Pricing
–Annie Peng Cui & Jennifer Wiggins [] []
From Electronic WOM to Social eWOM: Bridging the Trust Deficit
–Jaakko Pihlaja, Hannu Saarijärvi, Mark T. Spence & Mika Yrjölä [] []
A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification
–Michael L. Mallin, Bashar S. Gammoh, Ellen Bolman Pullins & Catherine M. Johnson [] []
When is Consumer Desire Driven by Difficulty of Recall? The Effects of the Type of Information and Time Pressure
–Richard Huaman-Ramirez & Dwight Merunka [] []
Please Clap! How Customer Service Quality Perception Affects the Authenticity of Sustainability Initiatives
–Sebastian Brockhaus, Clinton Amos, Amydee M. Fawcett, A. Michael Knemeyer & Stanley E. Fawcett [] []
Altruistic Punishment: A Consumer Response to Service Failure
–Renata Gonçalves Santos Silva, Patricia Liebesny Broilo, Lélis Balestrin Espartel & Kenny Basso [] []