TOC: J Mar Res
Introduction
Journal of Marketing Research, 54(5)
TV Channel Search and Commercial Breaks
Song Yao, Wenbo Wang, and Yuxin Chen
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Georgios Zervas, Davide Proserpio, and John W. Byers
Can Offline Stores Drive Online Sales?
Kitty Wang and Avi Goldfarb
Predicting the Consequences of Marketing Policy Changes: A New Data
Enrichment Method with Competitive Reactions
Seller Beware: How Bundling Affects Valuation
Franklin Shaddy and Ayelet Fishbach
Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application
Manuel Chica and William Rand
“Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions
Silvia Bellezza, joshua M. Ackerman, and Francesca Gino
The Jilting Effect: Antecedents, Mechanisms, and Consequences for Preference
Aaron M. Garvey, Margaret G. Meloy, and Baba Shiv
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future
Nooshin L. Warren and Alina Sorescu
The Self-Expressive Customization of a Product Can Improve Performance
Ulrike Kaiser, Martin Schreier, and Chris Janiszewski