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Big Data in Sports Marketing: Going for the Gold

2018 European Marketing Academy Special Session Call for Papers

Hosted by The University of Strathclyde, Glasgow, Scotland

May 29 – June 1, 2018

“The dawn of the data age will have far-reaching implication across all sectors of society and in all corners of the globe. Of course, in tandem with great opportunities come great challenges, and the challenges here are profound.” (Daniel Zeichner)

The is sponsoring a call for papers for the 2018 European Marketing Academy in Glasgow, Scotland. This special session will focus on the impact of big data on the field of sports marketing. The use of analytics to develop a strategic marketing advantage in sports gained widespread acceptance over a decade ago. Today, professional sports teams across the globe employ an army of bright data scientists to assist with everything from setting ticket prices to developing new fan engagement strategies.

The amount of data collected by sports teams is growing exponentially. Over 90% of the data that currently exists was created in just the last two years. The volume, velocity, and variety of data is unprecedented, its territory uncharted – and has been described by the U.S. Department for Business, Innovation and Skills as “so significant that it could transform every business sector” (Daniel Zeichner). With this big data ubiquity in mind, this special session seeks to highlight sports marketing scholarship that addresses the managerial impact of big data on sports marketing thinking and practice. 

Deadline for submission of extended abstract:                                 November 29^th, 2017

Notification of acceptance in special session proposal:                   December 6^th, 2017

Notification of acceptance of special session by EMAC:                  March 5^th, 2018

Requirements for submission: Each submission should contain a 500-1000 word abstract that starts with the title of the paper and the names and affiliations of the authors. The submission must be single spaced, left justified, and use Times New Roman Font size 12 pt, with 2.50 cm margins. Figures and tables should be integrated within these texts as close as possible to where they are first mentioned. In addition you must include an alphabetical list of references. References to publications in the text should follow APA style. They should include the author name (s) and year of publication. For full details see the author guidelines of the International Journal of Research in Marketing.

Questions & Submissions should be directed to Special Session Co-Chairs:

Darin W. White, Ph.D.                                                                            Dr. Leah Gillooly

Executive Director, Center for Sports Marketing                              Lecturer in Marketing

Chair, ÂÜÀòÉç¹ÙÍø Sport & Sponsorship-Linked Marketing SIG                  Alliance Manchester Business School

Brock School of Business                                                                       University of Manchester

Samford University                                                                                leah.gillooly@manchester.ac.uk

Darin.White@Samford.edu                                                                  Twitter (@leahgillooly)

Twitter (@Sports_Biz_Prof)

 

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