GfK?s NextGen Competition
Introduction
Hands-on experience with marketing, research, and data analytics for undergraduates at North American institutions
Put your students where brands & data meet
Give your undergraduate students a top-notch opportunity – a hands-on experience with the worlds of marketing, research, and data analytics.
For GfK’s NextGen Competition, undergraduates in any major can propose a research project with the opportunity to win a trip to New York City* and a $1,000 prize for the winning team!
for NextGen topics and guidelines.
We also have GfK clients who represent some of the leading brands taking part as NextGen Mentors – critiquing student proposals and reports, and in some cases meeting with the winning teams.
Check out this of our 2016-17 winning team talking about the competition.
And entering the competition is easier than ever; individuals as well as teams can create a proposal quickly – and possibly qualify for our final round.
First-round proposals are due December 1, with finalists chosen by December 15.
NextGen is a competition that literally changes lives and creates careers. Please share news of NextGen with your students – and feel free to reach out to me directly with questions.
Dave Stanton
GfK VP, Marketing Communications
(908) 875-9844
david.stanton@gfk.com
*GfK can sponsor up to two members of the winning team and one faculty adviser for the NYC trip. We are glad to host additional team members if they can get funding elsewhere.