ÂÜÀòÉç¹ÙÍø

Editor’s Desk: What Do We Know about Mobile Media and Marketing?
–John B. Ford [] [Google Scholar]

Speaker’s Box: The Ancient History of Advertising: Insights and Implications for Practitioners – What Today’s Advertisers and Marketers Can Learn from Their Predecessors
–Fred K. Beard [] [Google Scholar]

What We Know about Mobile Media and Marketing

Numbers, Please: Are You Using the Right Mobile Advertising Metrics? How Relevant Mobile Measures Change the Cross-Platform Advertising Equation
–Gian M. Fulgoni and Andrew Lipsman [] []

Examining Consumers’ Multiplatform Usage And Its Contribution to Their Trust in Advertising – The Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms
–Kristin Stewart and Isabella Cunningham [] [Google Scholar]

When Are Apps Worth Paying For? How Marketers Can Analyze The Market Performance of Mobile Apps
–Lara Stocchi, Carolina Guerini and Nina Michaelidou [] []

Positive Side Effects Of In-App Reward Advertising – Free Items Boost Sales: A Focus on Sampling Effects
–Joowon Lee and Dong-Hee Shin [] []

Articles

When to Combine Television With Online Campaigns – Cost Savings Versus Extended Reach
–Georg M. Goerg, Christoph Best, Sheethal Shobowale, Nicolas Remy and Jim Koehler [] []

Advertising Appeals, Moderators, And Impact on Persuasion – A Quantitative Assessment Creates a Hierarchy of Appeals
–Jacob Hornik, Chezy Ofir and Matti Rachamim [] []

The Influence of Parental and Communication Style on Consumer Socialization – A Meta-Analysis Informs Marketing Strategy Considerations Involving Parent–Child Interventions
–Jessica Mikeska, Robert L. Harrison, Les Carlson and Chris L. S. Coryn [] []

Is Old Gold? How Heritage “Sellsâ€? The University to Prospective Students – The Impact of a Measure of Brand Heritage On Attitudes toward the University
–Mei Rose, Gregory M. Rose and Altaf Merchant [] []

---