TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(5)
Editorial
–Peter Mouncey [] []
Letter: Response to ‘Rating places: a statistical exploration’
–Richard Webber [] [Google Scholar]
Viewpoint: Reflections on the future of the market research industry: is market research having its ‘Kodak moment’?
–Daniel Nunan [] []
Forum: Ideal and maximum length for a web survey
–Melanie Revilla and Carlos Ochoa [] []
How the linguistic characteristics of a brand name can affect its luxury appeal
–Abhishek Pathak, Gemma A. Calvert, and Elison A.C. Lim [] []
Labelling and direction of slider questions: results from web survey experiments
–Mingnan Liu [] []
Is mianzi the only face of Chinese consumers of wine? A typology of Chinese consumers of imported wine
–Josselin Masson, Carlos Raúl Sánchez Sánchez and Franck Celhay [] []
The NLS-based grey Bass model for simulating new product diffusion
–Yanyu Wang, Lingling Pei and Zhengxin Wang [] []
Economic value for university services: modelling and heterogeneity analysis
–Raquel Sánchez-Fernández, David Jiménez-Castillo and Angeles Iniesta-Bonillo [] []
Book review: Web survey methodology’ by Mario Callegaro, Katja Lozar Manfreda and Vasja Vehovar
–Alan Wilson [] [Google Scholar]