TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(5)
Cultural Paradox in Advertising: Evidence from Finland
–Salman Saleem [] []
Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
–Jae Hee Park & Sally J. McMillan [] []
Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement
–Soojin Kim, Jihye Kim & Eunice Kim [] []
Consumer Perceptions of Precise vs. Just-Below Prices in Retail Settings
–Plamen P. Peev & James Mark Mayer [] []
Understanding Promotional Service Interactions through Social Exchange Theory of Affect
–Tuheena Mukherjee & Kanika T. Bhal [] []
Smoke Gets in Their Eyes? Third-Person Effects of Electronic Cigarette Advertising
–Carol J. Pardun, Robert McKeever & Sid Bedingfield [] []
What and How to Communicate CSR? The Role of CSR fit, Modality Interactivity, and Message Interactivity on Social Networking Sites
–Eun Go & Denise Sevick Bortree [] []
What Promotes Online Group-Buying? A Cross-Cultural Comparison Study between China and the United States
–Jie Zhang & Wanhsiu Sunny Tsai [] []