TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(4)
Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives
–Steve Ogden, Stella Minahan & David Bednall [] []
Time Pressure and Time Planning in Explaining Advertising Avoidance Behavior
–José I. Rojas-Méndez & Gary Davies [] []
Dramaturgy of a Campaign: Viewing the Advertising Agency Process as a Theatrical Production
–Heather M. Meyer & Steven A. Schulz [] []
Does Social Media Matter? Investigating the Effect of Social Media Features on Consumer Attitudes
–Denni Arli [] []
Brand Appearance in Chinese and American Top-Grossing Commercial Movies: A Comparison
–Huan Chen & Ye Wang [] []
Moral Emotions and Self-Construal in Charity Advertising: Communication on Focus
–Jie Xu [] []
Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites
–Mariko Morimoto [] []
Reaching Goals doing Good: Exploring Consumer Responses to Meaningful Advertisements
–Linwan Wu & Naa Amponsah Dodoo [] []