TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 34(6)
Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets
Camille Lacan and Pierre Desmet
Social media sentiment analysis: lexicon versus machine learning
Chedia Dhaoui, Cynthia M. Webster, and Lay Peng Tan
The effects of smileys on receivers’ emotions
Katja Lohmann, Sebastian Stefan Pyka, and Cornelia Zanger
Developing a scale for the perceived social benefits of sharing
Ashleigh Ellen Powell, Adrian R. Camilleri, Angela R. Dobele, and Constantino Stavros
Achieving consumer trust on Twitter via CSR communication
Jana Kollat and Francisca Farache
Tweets for tots: using Twitter to promote a charity and its supporters
Alena Soboleva, Suzan Burton, Kate Daellenbach, and Debra Z. Basil
Guest editorial
David Fortin and Ning (Chris) Chen