TOC: J Brand Man
Introduction
Journal of Brand Management, 24(5)
New brand logo design: customers’ preference for brand name and icon
Sabrina Bresciani & Paolo Del Ponte
The influence of rituals on luxury product consumption: implications for brands
Kirsten Cowan & Nathalie Spielmann
Self-congruence is not everything for a brand: initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Douglas R. Ewing & Chris T. Allen
Measuring corporate personality: A critical review and new insights
Oleg Gorbaniuk, Wiktor Razmus, Kasia Firlej, Agnieszka Lebiedowicz & Maciej Leszczynski
Antecedents and outcomes of brand experience: an empirical study
Imran Khan & Mobin Fatma
Narrow, powerful, and public: the influence of brand breadth in the luxury market
Youngseon Kim & Nikki Wingate
Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Pradeep Kumar Mohanty & N. Senthil Kumar
Global brand value in developed, emerging, and least developed country markets
Arilova A. Randrianasolo