TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 11(3)
The adverse effect of doctors’ skepticism toward prescription drugs
Devon S. Johnson, Breagin K. Riley, and Shintaro Sato
Marketing strategies in small animal clinical practice
José Antonio Soares, André Luiz Baptista Galvão, Lucas Vinicius Shigaki de Matos, Julia Cestari Pierucci, Katia Denise Saraiva Bresciani, and Nadia Kassouf Pizzinatto
Does improved medication adherence reduce inpatient hospital expenditures?
David M. Scott, Tom Christensen, Anqing Zhang, and Daniel L. Friesner
Firm level profitability determinants in Indian drugs and pharmaceutical industry
Shilpi Tyagi and D.K. Nauriyal
The influence of beliefs on organ donation intention
Jandir Pauli, Kenny Basso, and Juliane Ruffatto
Physicians’ relationship with the pharmaceutical industry and its reflection in introduction of a new drug
Minna Matikainen, Leena Olkkonen, Nina Katajavuori, Petri Parvinen, and Anne Juppo