Revisit: WMC 2018
Introduction
An update from the Emerging Markets track of the AMS World Marketing Congress, Porto, 27-29 Jun 2018; Deadline 1 Oct
CALL FOR PAPERS
2018 World Marketing Congress
June 26-29, Porto, Portugal
Track “Marketing in Emerging Markets”
Co-Chairs: Gregory Kivenzor and Fernando Fastoso
You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the 2018 WMC site on EasyChair (activated on September 1, 2017). Full papers will compete for the Best Paper Certificate from the International Journal of Emerging Markets. In addition, the winning paper with be eligible for the fast-track review process at the IJoEM.
Suggested topics for this track relate to marketer challenges and opportunities associated with emerging markets (EMs):
- peculiarities of the B2B and B2C marketing environment in EMs
- comparison among consumers in emerging and developed markets
- branding in EMs
- consumer behavior/advertising issues in EMs
- retailing/distribution challenges in EMs
- Free Trade issues and opportunities in EMs
- cross-cultural and multicultural marketing in EMs
- cultural issues and their effect on marketing successes and failures
- marketing to the growing middle-class
- marketing to consumers in the bottom of the pyramid
- marketing luxury products in EMs
- marketing effects on ethics, sustainable practices and CSR
- competition between MNCs and local players in EMs
- SMEs in EMs
- firms from EMs entering developed markets
- teaching marketing disciplines in EMs.
This list is neither comprehensive nor exclusive, other EM related topics will be considered.
Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for
Papers: .
If you have any questions, please contact track co-Chairs:
Gregory Kivenzor gkivenzor@bifosllc.com
Fernando Fastoso fernando.fastoso@york.ac.uk