WMC 2018
Introduction
AMS World Marketing Congress, Porto, 27-29 Jun 2018; Deadline 1 Oct
The 21st AMS World Marketing Congress (WMC)
2018 Academy of Marketing Science World Marketing Congress (WMC)
June 27-29, 2018
Universidade Lusiada-Norte
Porto, Portugal
Finding New Ways to Engage and Satisfy Global Customers
Conference Program Co-Chairs:
John B. Ford Elizabeth Real
Old Dominion University
Norfolk, VA
jbford@odu.edu
Universidade Lusiada-Norte
Porto, Portugal
fcee@por.ulusiada.pt
Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. This conference aims to explore new and innovative ways to find new global customers, understand their wants and needs, and build meaningful bridges to them which keep them engaged and ensure the highest levels of customer satisfaction.
Paper and special session proposal submissions will be due: October 1st, 2017
Full information can be found here