TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 38(3)
Students’ Emotional Experience at the University: An Alternative Approach to Understanding Students as Consumers
–Ana M. Arboleda & Julio C. Alonso [] [Google Scholar]
Managing Customer Switching Behavior in the Banking Industry
–Park Thaichon, Sara Quach, Amulya Sai Bavalur & Meeta Nair [] []
Does High Service Quality Reduce Risk or Create Idiosyncratic Returns?
–Chien-Chung Chen [] []
The Impact of the Great Recession on Financial Services Advertising: An Exploratory Study
–Kunal Swani & Easwar S. Iyer [] []
Hospital Marketing and Communications Via Social Media
–Katherine Taken Smith [] []