TOC: Mar Ed Rev
Introduction
Marketing Education Review, 27(3)
From the Editor
–John F. (Jeff) Tanner []
Factors Contributing to Cognitive Absorption and Grounded Learning Effectiveness in a Competitive Business Marketing Simulation
–David Scott Baker, James Underwood III & Ramendra Thakur [] []
Comparative Service Quality Metrics in Regular and Nonregular Undergraduate Marketing Programs: Implications for Marketing Education and Professionalism
–Gazie S. Okpara & Agu G. Agu [] []
Connecting Consumer Behavior With Marketing Research Through Garbology
–Datha Damron-Martinez & Katherine L. Jackson [] []
An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives
–Gema Vinuales & Judy Harris [] []
Improving AACSB Assurance of Learning with Importance-Performance and Learning Growth: A Case Study
–James W. Harvey & Kevin F. McCrohan [] []
Helping Students Find Their Sweet Spot: A Teaching Approach Using the Sales Process to Find Jobs that Fit
–Concha K. Allen, Riley G. Dugan, Eugen M. Popa & Crina O. Tarasi [] []
Research Note: Helping Students Market Themselves with The Power of Who!
–Scott Wysong & Laura Munoz [] []