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Editorial

Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
–Victoria Wells & Drew Martin [] []

Commentary

This is your brain on neuromarketing: reflections on a decade of research
–Nick Lee, Leif Brandes, Laura Chamberlain & Carl Senior [] []

Barriers to advancing the science and practice of marketing
–Andrew Scott Baron, Gerald Zaltman & Jerry Olson [] []

Is consumer psychology research ready for today’s attention economy?
–Jenni Romaniuk & Cathy Nguyen [] []

The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing
–Yu-chen Hung, Xue Zheng, Jamie Carlson & Laura M. Giurge [] []

Consumers’ identities and compartmentalisation tendencies in alcohol consumption
–Diana Gregory-Smith & Danae Manika [] []

Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies
–Jane Summers & Jessica Summers [] []

Not worth the risk? Applying life history theory to understand rejection of the experiential recommendation
–Sarah Mittal & Jill Sundie [] []

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