TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 27(4)
The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
–Lianping Ren , Po-Ju Chen, Jinlin Zhao & Peilai Wang [] []
Cultural memories, discursive gaps, and tourism promotion: A framework for applied research
–Marcelo G. Oliveira , Maria do Carmo Leal , Maria Isabel Roque , Maria João Forte , Sara Rodrigues de Sousa & Antónia Correia [] []
“Systematic Combining”: An approach to case research
–Anna Dubois & Lars-Erik Gadde [] []
A strategic approach to self-branding
–Joel R. Evans [] []
Stories in the making: Celebrating people and places
–Ana Raquel Fernandes [] []
Combining visual and textual data for assessing destination image: Lake tourism example
–Ana Isabel Rodrigues , Antónia Correia & Metin Kozak [] []