TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 16(5)
Low-price guarantees as advertisement strategy and compensation policy: The more, the better?
–Tessa Haesevoets, Alain Van Hiel, Emma Onraet, Anne Joosten and David De Cremer [] []
The effect of acculturation and ethnic identification on consumer disidentification and consumption: An investigation of U.S. Hispanics
–Aviv Shoham, Sigal Segev and Yossi Gavish [] []
Self-efficacy or perceived behavioural control: Which influences consumers’ physical activity and healthful eating behaviour maintenance?
–Joy Parkinson, Patricia David and Sharyn Rundle-Thiele [] [Google Scholar]
The impact of emotions on recall: An empirical study on social ads
–Anna Laura Missaglia, Annalisa Oppo, Maurizio Mauri, Barbara Ghiringhelli, Andrea Ciceri and Vincenzo Russo [] []
Less is more: Online consumer ratings’ format affects purchase intentions and processing
–Alena Kostyk, Mihai Niculescu and James M. Leonhardt [] [Google Scholar]
Music is awesome: Influences of emotion, personality, and preference on experienced awe
–Leanne Pilgrim, J. Ian Norris and Jana Hackathorn [] []
Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects
–Serena C. D’Hooge, Liselot Hudders and Veroline Cauberghe [] []
Compulsive buying behavior: Re-evaluating its dimensions and screening
–Agata Maccarrone-Eaglen and Peter Schofield [] []
Do ad metaphors enhance or dilute the consumers’ brand preferences? Exploring the moderating role of goal orientation
–Danny Tengti Kao, Lei Zhang, Annie Pei-I Yu and Pei-Hsun Wu [] [Google Scholar]