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Special section on "Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe"

“Where the East Kisses the West”: Marketing Convergence and Divergence in the New Europe Editorial to the Special Section
Maja Arslanagic-Kalajdzic, Selma Kadic-Maglajlic

Seeing is not necessarily liking: Advancing research on package design with eye-tracking
Melika Husic-Mehmedovic, Ismir Omeragic, Zenel Batagelj, Toma? Kolar

Time orientation and engagement with social networking sites: A cross-cultural study in Austria, China and Uruguay
Katerina Makri, Bodo B. Schlegelmilch

The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders
Wolfgang Weitzl, Clemens Hutzinger

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process
Jenni Sipilä, Kristiina Herold, Anssi Tarkiainen, Sanna Sundqvist

An investigation of customer satisfaction with low-cost and full-service airline companies
Mateja Kos Koklic, Monika Kukar-Kinney, Spela Vegelj

Consumers’ cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?
Timo Mandler, Sungbin Won, Kyungae Kim

Exploring the effectiveness of foreign brand communication: Consumer culture ad imagery and brand schema incongruity
Georgios Halkias, Milena Micevski, Adamantios Diamantopoulos, Christine Milchram

“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret
Vasileios Davvetas, Adamantios Diamantopoulos

Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality
Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Arnd Florack

Green marketing orientation: Conceptualization, scale development and validation
Karolos-Konstantinos Papadas, George J. Avlonitis, Marylyn Carrigan

Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
Nathaniel Boso, Albert Danso, Constantinos Leonidou, Moshfique Uddin, Ogechi Adeola, Magnus Hultman

The impact of agility on the market performance of born-global firms: An exploratory study of the ‘Tech City’ innovation cluster
Ekaterina Nemkova

Is it better to be both nice and nasty? Investigating the co-occurrence of sales manager aggressiveness and caring
Milena Micevski, Selma Kadic-Maglajlic, Sourindra Banerjee, John Cadogan, Nick Lee

Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier’s customer portfolio
Bernardo Balboni, Gianluca Marchi, Marina Vignola

Regular papers

Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships
Federica Rossi, Ainurul Rosli, Nick Yip

Technology sourcing for website personalization and social media marketing: A study of e-retailing industry
Poonam Oberoi, Chirag Patel, Christophe Haon

To retrench or invest? Turnaround strategies during a recessionary time
Manveer Mann, Sang-Eun Byun

Value creation in cross-border acquisitions: The role of outside directors’ human and social capital
Dynah A. Basuil, Deepak K. Datta

When distinction does not pay off – Investigating the determinants of European agritourism prices
Giampaolo Viglia, Graziano Abrate

Customer and selling orientations of retail salespeople and the sales manager’s ability-to-perceive-emotions: A multi-level approach
Selma Kadic-Maglajlic, Milena Micevski, Maja Arslanagic-Kalajdzic, Nick Lee

Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailing
Svetlana Fedoseeva, Roland Herrmann, Katharina Nickolaus

How prevalent is academic misconduct in management research?
Christian Hopp, Gary A. Hoover

Doing good and doing bad: The impact of corporate social responsibility and irresponsibility on firm performance
Joseph M. Price, Wenbin Sun

Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment
Elten Briggs, Narayan Janakiraman

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Yi-Chun Ou, Peter C. Verhoef

Cross-country differences in private-label success: An exploratory approach
Mouna Sebri, Georges Zaccour

Relationship-based product innovations: Evidence from the global supply chain
Ruey Jer “Bryan” Jean, Daekwan Kim, Daniel C. Bello

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