Global Business Review Student Competition
Introduction
Case and Research; Deadline 7 Oct 2017
2017 Global Business Review Competition: Case and Research
Theme: Customer Value and Marketing in the Innovative Business World
Host: Global Alliance of Marketing & Management Association
Partners: Korean Scholars of Marketing Science
Center for Sustainable Culture and Service, Yonsei University
Korea Economy & Development Institute
2017 Global Business Review Competition Committee Chair: Prof. Hongmin Ahn, Dongguk University
Global Alliance of Marketing & Management Association (GAMMA), Korean Scholars of Marketing Science (KSMS), Center for Sustainable Culture and Service, Yonsei University, and Korea Economy & Development Institute (KEMDI) proudly announce that 2017 Global Business Review Competition is open to graduate and undergraduate students (except doctoral students) who are interested in studying business practices and theories.
Objective: Making a significant contribution to the advancement of business practice and theory
Topics for competition: Marketing strategy development based on 1) or 2) are required to be submitted.
1) Case study on business practice(s)
2) Academic research on business practice or theory
Submission: MS Power Point format, less than 20 pages excluding title and contents
Award Money and Airplane Ticket:
|
Award |
Award Money + Airplane Ticket |
Number of Team(s) |
|
Premier Award |
US$ 1.000 + One round trip airplane ticket to Korea (economy class) |
1 |
|
Excellent Award |
US$ 500 + One round trip airplane ticket to Korea (economy class) |
1 |
|
Honorable Mention |
US$ 300 + One round trip airplane ticket to Korea (economy class) |
1 |
Time Table:
1) Submission Deadline: Oct. 7th, 2017
2) Announcement of the 1st Screening: Oct. 13th, 2017
3) Final presentation and Award Ceremony: At Dongguk University on Nov. 11th, 2017
Qualifications:
1) Undergraduate and graduate student(s), excluding doctoral student(s), in any 4 year college or university in the world
2) A team should consist of 4 members at maximum from any major
3) Recommendation signed by his/her or their advising professor is required.
Evaluation Criteria: Expertise, Validity, and Originality Point of View
Legal Matters:
1) GAMMA holds copy rights of submitted materials.
2) Award will be cancelled if the winner is found to practice plagiarism.
How to Apply:
1) Application Materials:
2) Submit your application materials to the central office of GAMMA: ksmscentraloffice@gmail.com
2017 GBRC Committee Chair: Professor Hongmin Ahn, Department of Advertising & PR, Dongguk University, 30, Pildong-ro 1 gil, Jung-gu, Seoul, 04620, Republic of Korea, hongmin.ahn@dongguk.edu, Tel: +82-2-2260-3434, Fax: +82-2-2260-3766.
More Information:
Central Office, Global Alliance of Marketing & Management Associations
Tel: +82 (0)2 2123 8361; e-mail: ksmscentraloffice@gmail.com
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