TOC: J Service Res Prac
Introduction
Journal of Service Theory and Practice, 77(5)
Measuring customer value co-creation behavior
Aurelio Tommasetti, Orlando Troisi, and Massimiliano Vesci
A service research contribution to the global challenge of sustainability
Marialuisa Saviano, Sergio Barile, James Clinton Spohrer, and Francesco Caputo
Searching through the jungle of innovation conceptualisations
Tiziana Russo-Spena, Marco Tregua, and Francesco Bifulco
The viable decision maker for CAS survival: how to change and adapt through fitting process
Luca Carrubbo, Francesca Iandolo, Valentina Pitardi, and Mario Calabrese
Rethinking value proposition tools for living labs
Anne Äyväri and Annukka Jyrämä
A4A relationships
Francesco Polese, Jaqueline Pels, Bård Tronvoll, Roberto Bruni, and Luca Carrubbo
Value co-creation as a complex adaptive process
Francesco Polese, Cristina Mele, and Evert Gummesson