ÂÜÀòÉç¹ÙÍø

Blue and Red Voices: Effects of Political Ideology on Consumers’ Complaining and Disputing Behavior border=
Kiju Jung; Ellen Garbarino; Donnel A. Briley; Jesse Wynhausen

A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.’s “Blue and Red Voices” border=
David Crockett; Nicholas Pendarvis

The Politics of Buying, Boycotting, Complaining, and Disputing: An Extension of the Research Program by Jung, Garbarino, Briley, and Wynhausen border=
John T. Jost; Melanie Langer; Vishal Singh

Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries border=
Kiju Jung; Ellen Garbarino; Donnel A. Briley; Jesse Wynhausen

Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis
Hans Jørn Juhl; Morten H. J. Fenger; John Thøgersen

Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance
Ravi Mehta; Darren W. Dahl ; Rui (Juliet) Zhu

Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class
David Crockett

Liquid Consumption
Fleura Bardhi; Giana M. Eckhardt

How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases
Wilson Bastos; Merrie Brucks

Social Acceptance and Word of Mouth: How the Motive to Belong Leads to Divergent WOM with Strangers and Friends
Zoey Chen

Remembering Satiation: The Role of Working Memory in Satiation
Noelle M. Nelson; Joseph P. Redden

It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
Freeman Wu; Adriana Samper; Andrea C. Morales; Gavan J. Fitzsimons

Brand-Aid
Martin Reimann; Sandra Nuñez; Raquel Castaño

Tutorial in Consumer Research

Meaningful Mediation Analysis: Plausible Causal Inference and Informative Communication border=
Rik Pieters

 

---