TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 16(3)
Antecedents and Consequences of Mutual Trust in PPPs
–Panchapakesan Padma, Álvaro Rosa & Nelson Antonio [] []
Internet-Based Relationship Marketing: A Sub-Saharan African Perspective
–Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner & Jared Offei Lartey [] []
Identifying Customer Loyalty Supporting Factors in the Retail Banking Context: An Empirical Examination
–Shakti Bodh Bhatnagar , Asif Ali Syed & Jitendra Kumar Mishra [] []