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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
–Lisette de Vries, Sonja Gensler, and Peter S.H. Leeflang [] []

Comparative Price and the Design of Effective Product Communications
–Thomas Allard and Dale Griffin [] []

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
–Yan Liu, Venkatesh Shankar, and Wonjoo Yun [] []

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence
–Jannik Meyners, Christian Barrot, Jan U. Becker, and Jacob Goldenberg [] []

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
–Delphine Dion and Stéphane Borraz [] []

Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings
–Rafael Becerril-Arreola, Chen Zhou, Raji Srinivasan, and Daniel Seldin [] []

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition
–Karen Page Winterich, Rebecca Walker Reczek, and Julie R. Irwin [] []

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
–David M. Woisetschläger, Christof Backhaus, and T. Bettina Cornwell [] []

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