TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 23(5)
The efficacy of cause-related marketing within a social network: The effects of congruency, corporate credibility, familiarity of cause brands, and perceived altruistic motive
–Jihye Kim, Jaejin Lee & Soojin Kim [] []
Do you want me to watch this ad on social media?: The effects of norms on online video ad watching
–Joonghwa Lee, Mikyoung Kim, Chang-Dae Ham & Soojung Kim [] []
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables
–Sumin Shin , Eyun-Jung Ki & W. Glenn Griffin [] []
Measuring the impact of brand-celebrity personality congruence on purchase intention
–Suresh Malodia, Pankaj Singh, Vinay Goyal & Atri Sengupta [] []
Determining the main factors affecting consumers’ acceptance of ethical advertising: A review of the Jordanian market
–M. Alshurideh, B. Al Kurdi, A. Abu Hussien & H. Alshaar [] []