TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 34(5)
When is it necessary to localise product packaging?
Huda Khan, Larry Lockshin, Richard Lee, and Armando Corsi
Underdog effects: the role of consumption domain and retail crowding
Miyuri Shirai
Evaluation effects of bundle size and price presentation
Marit Gundersen Engeset and Birger Opstad
Posting purchases on social media increases happiness: the mediating roles of purchases’ impact on self and interpersonal relationships
Jingyi Duan and Ruby Roy Dholakia
Attitudinal determinants of environmentally sustainable behavior
Audhesh Paswan, Francisco Guzmán, and Jeffrey Lewin
Activating values to stimulate organic food purchases: can advertisements increase pro-environmental intentions?
Graham Bullock, Christopher Johnson, and Brian Southwell
Comparing two mechanisms for green consumption: cognitive-affect behavior vs theory of reasoned action
Yu Liu, Sigal Segev, and Maria Elena Villar
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Delphine Le Serre, Karin Weber, Patrick Legohérel, and Karim Errajaa