Corporate Branding
Introduction
Vikas Mittal and Kyuhong Han have an open access case on the Deepwater Horizon incident
Dear Colleagues,
A short case study entitled “Deepwater Horizon: Lessons in Corporate Branding” is now available for free download. See below for description:
Case study: Deepwater Horizon: Lessons in Corporate Branding
Download free:
Additional cases/teaching notes on SSRN to download free:
- BUY AMERICAN BRANDING:
- SAMPLE DESIGN:
- QUALITATIVE RESEARCH:
- CUSTOMER SATISFACTION:
- EXPERIMENTAL DESIGN:
- CUSTOMER SURVEYS:
Regards,
Vikas