TOC: J Global Mar
Introduction
Journal of Global Marketing, 30(4)
Editorial
New Research on Designing Strategies for Global Marketing
–Ajay K. Manrai []
Country Market Sequential Order-of-Entry: A Learning Effects Approach
–Carol Azab, Thomas Martin Key & Terry Clark [] []
The Influence of High-/Low-Context Culture on Perceived Ad Complexity and Liking | Open Access
–Jos Hornikx & Rob le Pair [] []
Currency Substitution and Price Endings: Right Digit Effect
–Mazen Jaber & Kylie Jaber [] []
Broad and Narrow Country-of-Origin Effects and the Domestic Country Bias
–Erik Maier & Robert Wilken [] []
Book Review
S. Tamer Cavusgil, Pervez N. Ghauri, and Ayse A. Akcal. London UK: Sage, 2013, 416 pages. ISBN 13: 978-1-84920-154-4. Paperback.
–Alexander Rosado & Justin Paul []