TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 18(3)
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Sarah Gee, Michael P. Sam, and Steve J. Jackson
The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Taehee Kim, Hyo Min Seo, and Kyungro Chang
The effect of endorsement and congruence on banner ads on sports websites
Woo-Young Lee, Youngjin Hur, Dae Yeon Kim, and Christopher Brigham
Sport fans in a “smart sport” (SS) age: drivers of smartphone use for sport consumption
Jae-Pil Ha, Sun J. Kang, and Yukyoum Kim
Development of a scale measuring the psychic income associated with hosting the Olympic Games
Dongfeng Liu
Sport league website: an effective marketing communication tool for corporate sponsors
Doyeop Kim, Matthew Walker, Jun Heo, and Gi-Yong Koo