TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(4)
Editorial
-Peter Mouncey
Viewpoint: The opinion polls: in praise of measurement
-Simon Atkinson
Forum: Reassessing the influence of mental intangibility on consumer decision-making
-Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Giannis Kostopoulos and Athanasios Poulis
Rating places: a statistical exploration
-Ron Johnston
Internationally mobile students and their brands: insights from diaries
-Silvia Biraghi
Predicting wine repurchase: a case of low test-retest reliability in China
-Patricia Osidacz Williamson, Simone Mueller-Loose, Larry Lockshin and Leigh Francis
More realism in conjoint analysis: the effect of textual noise and visual style
-Saul Dobney, Carlos Ochoa and Melanie Revilla
The effect of knowledge breadth and depth on new product performance
-Defeng Yang, Lu Jin and Shibin Sheng
Book review: The butcher, the baker, the candlestick maker, by Roger Hutchinson
-Peter Mouncey