TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(7)
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
–Khan Md Raziuddin Taufique , Andrea Vocino & Michael Jay Polonsky [] []
Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs
–Hind El Makrini [] []
Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
–Weng Marc Lim [] []
Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters
–Tiina Leposky, Ahmad Arslan & Minnie Kontkanen [] []
An examination of mobile app usage and the user’s life satisfaction
–Stefan Linnhoff & Katherine Taken Smith [] []
Marketing flexibility measurement scale: conceptualization, development and nomological validation
–Kumar Shalender [] []