TOC: J Mar Res
Introduction
Journal of Marketing Research, 54(4)
Incentives Versus Reciprocity: Insights from a Field Experiment
Doug J. Chung and Das Narayandas
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs, and Susumu Ogawa
Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
Rebecca W. Hamilton, Ann Schlosser, and Yu-Jen Chen
Comparison Neglect in Upgrade Decisions
Aner Sela and Robyn A. LeBoeuf
How Language Shapes Word of Mouth’s Impact
Grant Packard and Jonah Berger
Rejecting Responsibility: Low Physical Involvement in Obtaining Food Promotes Unhealthy Eating
Linda Hagen, Aradhna Krishna, and Brent McFerran
The Charity Beauty Premium: Satisfying Donors’ “Want” Versus “Should” Desires
Cynthia Cryder, Simona Botti, and Yvetta Simonyan
Exploring the Relationship Between Varieties of Variety and Weight Loss: When More Variety Can Help People Lose Weight
Kelly L. Haws, Peggy J. Liu, Joseph P. Redden, and Heidi J. Silver
Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost–Benefit Heuristic in Goal Pursuit
Yimin Cheng, Anirban Mukhopadhyay, and Rom Y. Schrift
Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective
Rui Wang, Aditya Gupta, and Rajdeep Grewal