TOC: J Macromar
Introduction
Journal of Macromarketing, 37(3)
Editorial
In this Issue
–Mark Peterson []
Unveiling Everyday Reflexivity Tactics in a Sustainable Community
–Katherine Casey, Maria Lichrou, Lisa O’Malley [] []
Consuming Revolution: The Politics of Red Tourism in China
–Zhihong Gao, Xiaoling Guo [] []
Overcoming Institutional Voids in Subsistence Marketplaces: A Zimbabwean Entrepreneurial Case
–Iain A. Davies, Alf Torrents [] []
When the Commons call “Enough”, Does Marketing Have an Answer?
–Sarah Duffy, Roger Layton, Larry Dwyer, , [] []
Our Priceless Youth: What do They Know about Alcohol Prices?
–Birger Boutrup Jensen, Alice Grønhøj, Diana Godt, Birgitte Gadensgaard [] []
The Arizona Market: a Marketing Systems Perspective on Pre- and Post-War Developments in Bosnia, with Implications for Sustainable Peace and Prosperity
–Katherine C. Sredl, Clifford J. Shultz, II, Ru?ica Brecic [] []
Commentaries
Robert F. Lusch—One of a Kind Scholar and a Macromarketer
–Mark Peterson [] []
The Long Macro View
–Robert F. Lusch [] []
The Hidden Costs of Hidden Costs
–Gene Laczniak [] []
Marketing: The Next 40,000 Years
–Clifford J. Shultz, II [] []
On Technology, Magic and Changing the World
–Olga Kravets [] []
Can Macromarketing Learn from 40,000 Years of History?
–Roger Layton [] []
Book Review
The Power of Market Fundamentalism: Karl Polanyi’s Critique
–Raymond Benton, Jr. [] []