TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 4(1)
The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry
Kartik Kalaignanam, Tarun Kushwaha & Anand Nair
Generic and Brand Advertising Strategies Under Inter-Industry Competition
Yuanfang Lin & Sandeep Krishnamurthy
Fashionable Stereotypes and Evolving Trends in the United Arab Emirates
Zahy B. Ramadan & Mona Mrad