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The ÂÜÀòÉç¹ÙÍø’s Innovation, Technology and Interactivity Special Interest Group ("TechSIG") and the of Wilfrid Laurier University are pleased to announced that Cait Lamberton (University of Pittsburgh, right) and Andrew Stephen (University of Oxford, left, below) have won the Best Paper Award for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity for their article appearing in the Journal of Marketing in 2016.

The award comes with a prize of $1,500 USD. The winners were announced at the joint TechSIG/Teaching and Learning SIG reception at the just-concluded Summer ÂÜÀòÉç¹ÙÍø Meeting.

The award committee consisted of Scott Thompson, Charles Hofacker and Nicole Coviello. Nominations were solicited from ELMAR subscribers. Despite a very strong field of nominated papers, the winner emerged early in the deliberations and the committee is quite pleased with the choice.

From Nicole Coviello, the Research Director of the Lazaridis Institute and committee member,

"I am very pleased that Drs Lamberton and Stephen have won this inaugural award sponsored by the Lazaridis Institute for the Management of Technology Enterprises. Their rigorous review and assessment is a pivotal foundation for research across the digital, social, and mobile marketing space."

The research mandate of the Lazaridis Institute is to investigate the key issues facing managers of technology firms as they move from start-up to stay-up and then, scale up in global markets. The Institute is affiliated with Wilfrid Laurier University in Waterloo, Canada.

The mission of the ÂÜÀòÉç¹ÙÍø’s Innovation, Technology and Interactivity SIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, the application of technology in marketing, and the use of direct, digital and interactive marketing.

Reference

Lamberton, Cait and Andrew T. Stephen (2016), "," , 80 (), 146-172.

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