ÂÜÀòÉç¹ÙÍø

JOURNAL OF INTERNATIONAL MARKETING STRATEGY (JIMS)

CALL FOR SPECIAL ISSUE

“Linking Luxury Marketing to the Broader Environment”
Deadline: November 1st, 2017

The Journal of International Marketing Strategy (JIMS-ISSN#2122-5307) is a rapidly-rising journal first published four years ago. The journal covers a wide range of topics relevant to marketing with a broad readership of academics, practitioners, policy makers, NGOs, and educators. JIMS features a strong editorial board and uses a double-blind peer-review process to ensure its content quality. The journal has a somewhat modified editorial policy in that it strives to help-develop submissions towards publication.

Call for Special Issue

In December 2016, the Journal of International Marketing Strategy (JIMS) completed a special issue on luxury marketing. The issue enjoyed positive feedback from multiple sources, reflecting its articles from outstanding authors in the field, and an extensive interview with a noted luxury marketing scholar. The online version of this first special issue may be viewed at

.

Given the outstanding response, JIMS editors have decided to publish a 2nd special issue on luxury marketing. This forthcoming one is devoted to linking luxury marketing to the broader environment. The hope is to highlight luxury marketing research taking place internationally, and thus help identify research themes and priorities in the area. The editors wish to encourage marketing scholars, educators, and practitioners, both in the U.S. and overseas, to submit their latest work on luxury marketing. The editors invite conceptual pieces making important contributions. They particularly encourage empirical work extending luxury marketing’s growing body of knowledge.

The editors for this special issue are Lawrence F. Cunningham, Professor of Marketing, University of Colorado Denver; Lester Johnson, Professor of Marketing, Swinburne University; and Francisco Conejo, Instructor of Marketing, University of Colorado Denver. These are the same individuals who were special editors for the first issue.

The editors feel that with demand for luxury products exploding around the world, there is still a lack of research in the area. There are thus substantial publication opportunities in luxury marketing, in the areas listed below, as well as related areas such as services and international marketing.

• Strategic planning and management for luxury firms in multiple/global markets.
• Sustainability and corporate social responsibility issues for luxury-related products and firms.
• Consumer-related issues in luxury marketing such as segmentation, targeting and positioning.
• Consumer search, evaluation, and satisfaction derived from luxury purchases.
• Marketing information systems and research within luxury firms.
• Various luxury consumer issues/relationships explored using scaling.
• Effectiveness of various luxury marketing mix combinations and luxury target markets.
• Luxury services or aspects thereof, such as marketing mix elements.

The above topics are mere suggestions, the editors open to other topics within the generally-defined subject area. Authors may contact Lawrence F. Cunningham at Lawrence.Cunningham@ucdenver.edu or Pravat K. Choudhury at pchoudhury@Howard.edu with any questions.

Deadline

Submission deadline for this special issue is November 1st, 2017. However, the editors encourage submissions before this date. Notifications will be sent to authors immediately upon completing the review process, which is usually four weeks. Hence, authors can count on a rapid response.

How to Submit

Manuscripts should be submitted via email as a Word attachment to Professor Cunningham Lawrence.Cunningham@ucdenver.edu. Authors should provide a statement regarding the originality of their work; assurance that the work is not under review elsewhere; and that they have complied with all author submission requirements, below. Please direct all submission inquiries to Professor Cunningham.

Author Guidelines

JIMS requires submissions to follow the guidelines below closely. Guidelines are non-negotiable. Failure to comply with them gives editors the right to withdraw manuscripts from consideration.

Length: Manuscripts must be between 5,000 and 6,000 words, all inclusive of title, abstract, keywords, text, references, appendices, and author bios. Note that each table or figure counts for 300 words of text.

Format: Manuscripts must be written in U.S. English, MS Word, on 8.5" x 11" pages, in 12-point Times New Roman (TNR) font, and with all margins set at 1.00”.

Title: Manuscripts begin with a title, placed on the top/first line of the page. Short titles (under ten words) are preferred. The title must be centered, in all-capital letters, bolded, and use 14-point TNR font.

Author(s): The author list follows, double-spaced below the title. Author details should be single-spaced, centered, and in 12-point TNR font. Information for each author is on a single/separate line including First Name, Last Name, Institution, Country, and current email.

Abstract: The abstract is under 100 words and provides an overview of research objectives, methodology, findings and significance. The title “Abstract” serves as a heading that is left justified, all-capitalized and double-spaced below the last author’s name. The abstract text is in 12-point TNR font, fully-justified.

Keywords: Keywords follow, double-spaced below the abstract. These should consist of up to six terms descriptive of the paper, intended to help article searches, separated by commas.

Headings: First level headings should be short, left justified, all capitalized, bolded, and use 12-point TNR font. Second level headings are similar to the former except that they are not all capitalized. There should be one blank line above/between headings, with text immediately thereunder.

Body Text: Body text should be in 12-point TNR. Paragraphs begin at the left margin without indentation. All text is single-spaced, fully justified, with a double space between paragraphs.

Page Numbering: Manuscript pages must be numbered starting on the first page. Page numbers should be in the lower right corner of each page, in 12-point TNR font.

Spelling & Grammar: Check all submissions for correct spelling, punctuation and grammar. The editors strongly suggest the use of dedicated checking software before submission.

Writing Style: Writing style should be simple, non-convoluted to make arguments easily understandable. Papers should be efficient and concise, avoiding redundancy.

Tables and Figures: Tables and figures should be placed in-text, close to where they are discussed. They should be black/white or grayscale, not color, easily understandable, and high-quality/camera-ready. Tables and figures require horizontal-centering on the page and proper consecutive numberings, headings, and other notations. Headings should be bold, in 12-point TNR font, left-justified, and placed above the table or figure. All figures and tables need citations where appropriate and copyright permission if from another source. The font within tables should be 10-point TNR. Authors should remove all code from tables/figures so that editors can move them as deemed appropriate.

Citations: All assertions/claims, unless original, require citations. Citations should follow APA style, i.e. author’s last name and publication date, separated by a comma, enclosed in parentheses. E.g. (Sharma, 2007). Do not use footnotes nor citation numbers in the text.

Quotes: When quoting verbatim from another source, page number should also be indicated within the citation. Verbatim quotes should be italicized and put in quotations to differentiate from regular text.

References: List all sources cited at the end of the document in alphabetical order under the heading of “References,” left justified. Do not number references. Double space between the heading and the first reference, and between all subsequent references. However, single space and left-justify each reference. Ensure that all references are complete as to author details, including year published, publication name, volume, issue, and page numbers for journals. Do not use endnotes.

Author Bio: Include a short bio, under 100 words, for each author before the reference section. Bios should be in 12-point TNR font, fully justified. Each author’s name should be bolded.

Originality: JIMS only accepts original submissions. The submission letter needs to explicitly state that the paper is the author’s original work, and that neither the paper nor a version of it is published elsewhere. The author should further guarantee that the work is not under review or consideration for publication elsewhere. These provisions are consist with COPE guidelines.

Copyright: Material published within JIMS is copyrighted by the Modern Technology and Management Institute (MTMI), USA. The editors are not responsible for the content of individual papers. Any omissions and/or errors are the sole responsibility of the author(s). Upon acceptance and prior to publication authors are required to submit a copyright release/transfer form.

Prospective authors may submit questions about the above guidelines to either Managing Editor Lawrence.Cunningham@ucdenver.edu, or Founding Editor Pravat Choudhury pchoudhury@howard.edu.

---