TOC: Rev Mar Res
Introduction
Review of Marketing Research, 14
Qualitative Consumer Research
New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising
Astrid Van den Bossche
Exploring the Country of Origin Effect: A Qualitative Analysis of Turkish Consumption Practices
Burcu Genç and Ayse Gül Bayraktaroglu
The Influence of Bad Credit on Consumers’ Identities
Larry D. Compeau
Showrooming and the Small Retailer
Terence A. Brown, Douglas C. Friedman, and Zinaida Taran
Subalterns Approach to Chain Supermarketization: Modern Grocery Retailers Versus Independent Small Grocers
Emine Tugba Kocabiyik
Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis
Birgit Bosio, Katharina Rainer, and Marc Stickdorn
Alleviating Survivor Loneliness: The Value of Expressive Gift Systems in Peer-to-Peer Online Patient Survivor Networks
Candice R. Hollenbeck and Vanessa M. Patrick
Price: Meanings and Significance
Mohammadali Zolfagharian, Fei L. Weisstein, and A. Fuat Firat
Convenience Orientation in the 21st Century: Qualitative Insights from Interviews with Consumers and Marketing Professionals
Carolin Scheiben and Lisa Carola Holthoff
Being Present: Toward a Better Understanding of Customer Experiences
Jakob Braun
Purse Parties: A Phenomenology of In-Home Counterfeit Luxury Events
Natalie A. Mitchell, Angeline Close Scheinbaum, Dan Li, and Wan Wang