TOC: Mar Sci
Introduction
Marketing Science, 36(4)
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
–Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, and Sridhar Moorthy [] []
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
–Eric M. Schwartz, Eric T. Bradlow, and Peter S. Fader [] []
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
–Donald Ngwe [] []
Optimizing Click-Through in Online Rankings with Endogenous Search Refinement
–Babur De los Santos and Sergei Koulayev [] []
Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants
–Stephan Seiler and Fabio Pinna [] []
First-Mover Advantage Through Distribution: A Decomposition Approach
–Mitsukuni Nishida [] []
Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels Charge for Internet While Economy Hotels Do Not?
–Song Lin [] []
The Effect of Retail Distribution on Sales of Alcoholic Beverages
–Richard Friberg and Mark Sanctuary [] []