TOC: J Adv
Introduction
Journal of Advertising, 46(3)
Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context | Open Access
–Rumen Pozharliev, Willem J.M.I. Verbeke & Richard P. Bagozzi [] []
Online Behavioral Advertising: A Literature Review and Research Agenda | Open Access
–Sophie C. Boerman, Sanne Kruikemeier & Frederik J. Zuiderveen Borgesius [] []
The Third-Person Effect in Advertising: A Meta-Analysis
–Martin Eisend [] []
Public Perceptions of Billboards: A Meta-Analysis
–George R. Franke & Charles R. Taylor [] []
Understanding Why Consumers Don’t Skip Pre-Roll Video Ads
–Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm & Karen Robson [] [Google Scholar]
The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations
–Christina Saenger , Robert D. Jewell & Jamie L. Grigsby [] []
Guilt and Shame: Environmental Message Framing Effects
–Tae Hyun Baek & Sukki Yoon [] []
Corrigendum
Covariance-Based Structural Equation Modeling in the Journal of Advertising: Review and Recommendations
–Joseph F. Hair Jr., Barry J. Babin & Nina Krey [] []