TOC: Intl J Adv
Introduction
International Journal of Advertising, 36(5)
Editorial
International and methodological diversity in advertising research
–Martin Eisend [] []
Celebrity trait transference: when brands pick up endorsers’ personality traits
–Lars Bergkvist [] [Google Scholar]
Brand placement in text: the short- and long-term effects of placement modality and need for cognition
–Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens [] []
How money priming affects consumers in an advertising context: the role of product conspicuousness and consumers’ signalling needs
–Verena Hüttl-Maack & M. Shirin Gatter [] []
Transferring game attitudes to the brand: persuasion from age 6 to 14
–Evy Neyens, Tim Smits & Emma Boyland [] []
The logo matters: the effect of the logo type on the attitude towards co-products
–Antonia Kraus & Heribert Gierl [] []
Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements
–Cristel Antonia Russell & Dina Rasolofoarison [] []
Insight into everyday media use with multiple screens | Open Access
–Claire M. Segijn, Hilde A. M. Voorveld, Lisa Vandeberg, Sjoerd F. Pennekamp & Edith G. Smit [] []
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
–Marijke De Veirman, Veroline Cauberghe & Liselot Hudders [] []