TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 34(3)
“People” can be better than “you”: The moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college students
–Seungae Lee & Michael Mackert [] []
Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions
–Amalia Czeizler & Ellen Garbarino [] []
It’s no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
–Irina Alexandra Iles & Xiaoli Nan [] []
One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention
–Myoung-Gi Chon & Hyojung Park [] []
Motivations behind donations for health-related organizations: Threat appraisal and coping appraisal—the case of the ALS Ice Bucket Challenge
–Jo-Yun Li & Jing Wen [] []