TOC: J Brand Man
Introduction
Journal of Brand Management, 24(4)
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Mark Uncles & Liem Viet Ngo
The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
Nicholas Ind, Oriol Iglesias & Stefan Markovic
Helping those who help us: co-branded and co-created Twitter promotion in CSR partnerships
Suzan Burton, Alena Soboleva, Kate Daellenbach, Debra Z. Basil, Terry Beckman & Sameer Deshpande
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
Jamie Carlson, Natalie Jane de Vries, Mohammad M. Rahman & Alex Taylor
Gamification as a platform for brand co-creation experiences
Helena Nobre & André Ferreira
Effective strategies for developing meaningful names and associations for co-branded products in new and emerging markets
Kun Chen, Stephen J. Newell, Gang Kou, Lei Zhang & Chen Hua Li