TOC: Euro J Mar
Introduction
European Journal of Marketing, 51(7/8)
Theorizing with managers: how to achieve both academic rigor and practical relevance?
Suvi Nenonen, Roderick J. Brodie, Kaj Storbacka, and Linda D. Peters
Bridging the gap: reflections on theorizing with managers
Peter S.H. Leeflang
Theorizing with managers: Nenonen et al. are right on!
Ajay K. Kohli
Questioning the theory-praxis gap in marketing – types and drivers of research implementation
Kristian Möller
Theorizing with managers to bridge the theory-praxis gap
Roderick J. Brodie, Suvi Nenonen, Linda D. Peters, and Kaj Storbacka
Being the first entrant and getting stuck in the middle
Elisa Montaguti and Alessandra Zammit
Marketing agency – client relationships: towards a research agenda
Brendan James Keegan, Jennifer Rowley, and Jane Tonge
Examining the existence of double jeopardy and negative double jeopardy within Twitter
Andrew Rogers, Kate L. Daunt, Peter Morgan, and Malcolm Beynon
Purchase decision: does too much choice leave us unhappy?
Yun-Chia Tang, Yi-Ching Hsieh, and Hung-Chang Chiu
A memory theory perspective of consumer ethnocentrism and animosity
Richard Lee, Kyung Tae Lee, and Jianyao Li
Over, out, but present: recalling former sponsorships
Alexander Edeling, Stefan Hattula, and Torsten Bornemann
Product market diversification and market emphasis
Wenbin Sun and Rahul Govind
Style before substance? Building loyalty through marketing communication congruity
Orie Berezan, Anjala Selena Krishen, Sarah Tanford, and Carola Raab
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Rajat Roy and Vik Naidoo
Mobile masculinities: performances of remasculation
Angela Gracia B. Cruz and Margo Buchanan-Oliver
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Stefan Roth, Lena Himbert, and Stephan Zielke
Closed-ended and open-ended fit articulation
Siv Skard and Helge Thorbjornsen
Systematic response errors in self-reported category buying frequencies
Gosia Ludwichowska, Jenni Romaniuk, and Magda Nenycz-Thiel