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Scholarly Insights: Call for Contributions

The ÂÜÀòÉç¹ÙÍø would like to invite our community of scholars and researchers to submit a column to our new Scholarly Insights online digest. If you or your colleagues have recently published in an ÂÜÀòÉç¹ÙÍø Journal and would like an opportunity to write about your research for our broad community of marketing practitioners, we welcome and encourage your submissions.

 

Scholarly Insights is the ÂÜÀòÉç¹ÙÍø’s digest of the latest findings from marketing’s top researchers.? This column features practical, novel, and timely findings from current research and journal publications for a broader managerial audience.  … Answers in Action!

 

Opportunities

·       A great writing opportunity for early career faculty, experienced scholars, and doctoral students looking to feature their work in a broader venue and/or highlight business impact.

·       Scholarly Insights columns are featured online, in ÂÜÀòÉç¹ÙÍø’s social channels, and are circulated among various ÂÜÀòÉç¹ÙÍø newsletters

o   ÂÜÀòÉç¹ÙÍø.org gets 260,000-plus unique visitors per month

o   Social communities number 320,000+

o   Newsletters: “Marketing News Weekly” (reaches 67,000 Marketers), “B2B Marketing” (28,000 B2B Marketers), “Marketing Insights” (27,000 Researchers and Marketers), “Marketing Academics” (16,000 Marketing Academics)

·       Select pieces are featured in our award-winning Marketing News monthly print magazine

·       Bring the world of research to our vast community of marketers

·       Promote your work, promote you colleagues’ work

·       Build your CV

 

Scholarly Insights: Submission and Writing Guidelines

Length

·       Approx. 1200 words

 

What … So What … Now What

·       Start with simple “What”, “So What”, “Now What” statements: approx. 25 words or less

 

o   What: What does the research examine?

o   So What: Why should a marketer care about this problem?

o   Now What: What is the ‘best practice’ takeaway? What should marketers do differently based on this research and how can this benefit the firm

 

Writing Style

·       Expand on each of your “What”, “So What”, “Now What” statements:

o   Give the reader some context and make the marketing problem relevant (What).

o   Explain why this is a critical issue for many marketers (So what).

o   Most important, offer marketers some new tools and frameworks they can bring to bear on the issues they are struggling with every day (Now what).

·       Clarity: Write in simple, easy-to-understand prose. Tell a story.

·       Organization: Use clear headings to organize your themes: Choose language and themes that will entice the reader

·       Identify key takeaways: Bullet points and lists help the reader identify key takeaways.

·       Use real examples: When possible, write about real companies, real people, real examples. 

·       Be conversational: Quote the work, quote other experts, reference other important work in the field.

 

Multimedia

·       Link to any video that may be relevant.

·       Do you have simple graphs or infographics that can help readers easily visualize the issue and the discoveries you are offering?

 

Examples:

·       /resources/Pages/Scholarly-Insights.aspx

 

For more information or to submit a column, please contact:

Matt Weingarden

Director of Integrated Academic Content, ÂÜÀòÉç¹ÙÍø

130 E. Randolph St., 22nd Floor, Chicago, 60601

E-mail: mweingarden@ama.org

P: +1.312.542.9012