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Co-Editors for Mar Letters

Introduction

The Co-Editors-in-Chief of Marketing Letters are now Sandy Jap and Peter N. Golder

 

Marketing Letters
 
Introducing our New Co-Editor-in-Chief
 
 
 
We are delighted to announce that Sandy Jap has joined as
Co-Editor-in-Chief, together with Peter N. Golder. We gratefully acknowledge the contributions of Joel Steckel, who retires as Co-Editor this year.
 
 
 

Sandy Jap is the Sarah Beth Brown endowed Professor of Marketing at the Goizueta Business School at Emory University.
She is a co-founder of the Emory Marketing Analytics Center and a former faculty member at the MIT Sloan School of Management and the Wharton School. She is an expert on business-to-business management, channels of distribution, and go-to-market strategies. In 2016, she received a Lifetime Achievement Award from the American Marketing Association (ÂÜÀòÉç¹ÙÍø) Interorganizational Special Interest Group (IOSIG) for her long-term contributions and service to the academy and profession as well as her sustained record of research excellence.
 
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publishes high-quality, shorter papers on marketing with emphasis on immediacy and current interest. The journal offers a medium for the truly rapid publication of research results.

The focus is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing.

 
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